Real World Haskell on Functors

I've just hit the "Introducing Functors" section.  Though my initial love affair with the book has worn off just a little bit, I'm still liking it a lot.

The following excerpt on Functors is a really nice explanation:

class Functor f where

   fmap :: (a -> b) -> f a -> f b

We can think of fmap as a kind of lifting function, as we introduced in "Avoiding Boilerplate with Lifting" on page 223. It takes a function over ordinary values a -> b, and lifts it to become a function over containers f a -> f b, where f is the container type.

I think that viewing f as a container type is a great introduction to Functors.  I find it more accessible than the other explanation I've seen, which I talk about in this post.  Not that the other way isn't useful in it's own right, but I think I would have picked things up faster if I had seen this explanation first.